No Filter: The Inside Story of Instagram (Paperback)
by Sarah Frier
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The co-founders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than 2 years, it caught Facebook's attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only 13 employees.
That might have been the end of a classic success story. But the co-founders stayed on, trying to maintain Instagram's beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook's grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook's CEO Mark Zuckerberg--once supportive of the founders' autonomy--began to feel threatened by Instagram's success.
Frier draws on unprecedented access--from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers worldwide--to show how Instagram has fundamentally changed the way we show, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company's success.
No Filter examines how Instagram's dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
About the Author
Sarah Frier is a senior technology reporter for Bloomberg News out of San Francisco. Her award-winning features and breaking stories have earned her a reputation as an expert on how Facebook, Instagram, Snapchat, and Twitter make business decisions that affect their future and our society. Frier is a frequent contributor to Bloomberg Businessweek and Bloomberg Television. She's also the author of No Filter: The Inside Story of Instagram, the winner of the 2020 Financial Times and McKinsey Business Book of the Year Award.
Category: Technology, Social Media
Book Condition: New
Publisher: Simon & Schuster
Date Published: September 28, 2021
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